Boeun Jujube Festival

Celebrating its 20th anniversary this year, the Boeun Jujube Festival is a representative agricultural and specialty products festival of South Korea where visitors can encounter Boeun's signature specialty, the premium Boeun jujube, alongside agricultural and specialty products grown in clean natural environments. The 2025 Boeun Jujube Festival was recognized for its excellent operational performance and selected as the top festival among Chungcheongbuk-do designated festivals for 2026, and has been recognized for its national competitiveness by being selected as the best festival for revitalizing agricultural and specialty product sales in Chungcheongbuk-do for three consecutive years since 2017. Furthermore, it has established itself as a festival representing Boeun by widely promoting the history and excellent quality of Boeun jujubes, which were once presented to the king. During the festival period, in addition to jujube and agricultural specialty product sales booths, an online marketplace and a fresh jujube order call center are operated to support convenient purchase of Boeun's agricultural and specialty products from anywhere across the country. In addition, various cultural and artistic performances and experience programs, including the opening and closing ceremonies, are operated to provide visitors with abundant things to see and enjoy, and the festival is structured so that everyone, from family tourists to people of all ages and genders, can fully savor the autumn atmosphere of Boeun. Along with this, through diverse programs linking agriculture, culture, and tourism, the festival plans to widely promote the excellence of local agricultural and specialty products, attract tourists, and revitalize the local economy, while operating as a representative festival that enhances the brand value of Boeun's autumn tourism.